mainly engages in International Tourism Exchanging and Cooperation, International Tourism Communication , Transnational Tourism Development and Tourism shopping.

He has hosted or participated in more than 40 national-level, provincial-level and ministerial-level, or having significant influence tourism research projects. Additionally, he has hosted nearly 20 international tourism exchanging and cooperation projects. He has been continuously serving as Executive Editor in Chief the "Annual Report on Outbound Tourism Development" and has published 4 monographs or textbooks, as well as more than 40 academic papers.